Social Media Marketing Trends on the Rise for 2017

Marketing is a crucial area for any business, no matter the size. And digital marketing and SEO are becoming bigger marketing strategies than ever for one simple reason: companies are seeing fantastic results. In fact, companies spent on average about 25% of their total marketing budgets on digital marketing in 2014, but that figure is projected to increase to 75% within the next five years.

One aspect of digital marketing that is growing more than ever is social media marketing. If your brand wants to stay on top of the latest social media trends, we’ve got you covered. Here are some of the top social media trends your business should follow in order to build your brand and get more customers in your door!

Live video
Ever since Facebook launched its Live Video feature, businesses have been using it to show the daily going-ons of their company to their client base. This is a great way to interact with users and to show them behind-the-scenes videos from your business. For example, you might show shoppers a killer sale you have going on or how you decorate baked goods and pastries. If you’re in B2B or manufacturing, you might post a video showing a brand new product on the production line.

Put mobile first
Thanks to an entire generation of young people raised on the internet, we now live in a culture that wants instant gratification. Because the majority of the nation’s population has a smartphone, more companies are choosing to optimize their websites to be visible on small, portable devices. As mobile advertising continues to rise, your savvy social media marketing agency will develop campaigns with the mobile user in mind. After all, if the majority of your client base cannot access your website on their mobile devices, chances are they will find another company to purchase from!

The growth of the chat
There have been plenty of chatting features popping up on social media, and this makes it easier than ever to be in instant contact with customers. Gone are the days when customers had to wait on the phone for hours just to speak with a member of your company, and in are the days where you can simply answer a quick question or inquiry with the touch of a button. Visit:

Fun games and applications
Social media marketing is about much more than just having your information accessible to potential clients or throwing out a hashtag once in a while. It’s about sharing your company’s expertise and goods, and one of the best ways to do so is by interacting with fun apps and games. Take advantage of things like Snapchat, Instagram’s stories, or similar micro-experiences. By encouraging your followers to interact and engage, you will be sure to make an impact.

Keep your eyes out for our next post sharing even more social media marketing trends on the rise in 2017.